Digital Marketing:
Introducing...
We are pleased to welcome Tania Koster to the Michelle Williams Group Digital Marketing Division. Tania is a seasoned digital expert and will be heading up the new Digital Marketing Division.
With more than 20 years working in all areas of marketing and running her own marketing & communications company (Ground Control in a past life) at 27 years of age, her passion lies in helping small to medium sized companies grow and generate revenue both online and offline. She works primarily in the digital space and consults with brands on how to grow their business online and how the various digital technologies work for their brand to generate sales. Brand growth is no longer focused on brand marketing and sales is paramount to building a brand and Tania understands where the two intersect digitally and where they diverge and what a brand needs in order to grow on either path. Tania has worked across all digital platforms a creative leader and multi-channel marketing expert and brings a vast knowledge base to her brand conversations.
Tania is a strategist, creative thinker and content lover and has the ability to partner with key internal stakeholders to create strategies and goals (and then execute against those goals), to make the brand thrive.
Tania brings exceptional analytical problem-solving skills and change management experience to each brand in order to frame, analyze, make recommendations on, and help execute the most important issues facing the brand from all facets of business, marketing, creative and product.
Tania is a "hands on consultant" and believes that staying relevant in marketing means making sure you as an executive and leader know the minutia of what is going on in the world of marketing and technology and testing it out yourself to know how to achieve success. Her acumen is that teams have a hard time trusting you if you don't know what a # does or how to use it to benefit the brand.
Tania is a great fit for the Michelle Williams Group because digital is dominating the new world of brand building and the retail space has to be connected to digital as a brand moves forward. The marriage of the two - Retail & Digital - is the new horizon of integration in revenue building for any brand.
As the Michelle Williams Group continues to grow and diversify in the new digital world, we are pleased to announce this new addition and with that, digital marketing seminars on all facets of digital marketing and revenue building.
With more than 20 years working in all areas of marketing and running her own marketing & communications company (Ground Control in a past life) at 27 years of age, her passion lies in helping small to medium sized companies grow and generate revenue both online and offline. She works primarily in the digital space and consults with brands on how to grow their business online and how the various digital technologies work for their brand to generate sales. Brand growth is no longer focused on brand marketing and sales is paramount to building a brand and Tania understands where the two intersect digitally and where they diverge and what a brand needs in order to grow on either path. Tania has worked across all digital platforms a creative leader and multi-channel marketing expert and brings a vast knowledge base to her brand conversations.
Tania is a strategist, creative thinker and content lover and has the ability to partner with key internal stakeholders to create strategies and goals (and then execute against those goals), to make the brand thrive.
Tania brings exceptional analytical problem-solving skills and change management experience to each brand in order to frame, analyze, make recommendations on, and help execute the most important issues facing the brand from all facets of business, marketing, creative and product.
Tania is a "hands on consultant" and believes that staying relevant in marketing means making sure you as an executive and leader know the minutia of what is going on in the world of marketing and technology and testing it out yourself to know how to achieve success. Her acumen is that teams have a hard time trusting you if you don't know what a # does or how to use it to benefit the brand.
Tania is a great fit for the Michelle Williams Group because digital is dominating the new world of brand building and the retail space has to be connected to digital as a brand moves forward. The marriage of the two - Retail & Digital - is the new horizon of integration in revenue building for any brand.
As the Michelle Williams Group continues to grow and diversify in the new digital world, we are pleased to announce this new addition and with that, digital marketing seminars on all facets of digital marketing and revenue building.