" A MARKETING BRAND BUILDING AGENCY FOR THE BEAUTY INDUSTRY "
TRANSITION YOUR BRAND TO THE NEXT LEVEL

About

michelle head shotMichelle Williams GroupThe Michelle Williams Group is a beauty brand-building agency. We develop and build brands for our clients, and direct them to the marketplace with a strategic vision that will deliver results.

We provide clients with an understanding of the beauty environment and help to develop a clear brand identity and a marketing strategy that will successfully bring their brands to the consumer.

We work with beauty entrepreneurs to fine tune emerging brands. Our proficiency is to advise on every aspect of a developing brand’s DNA – from product development to outer packaging to pricing. We identify the unique point of difference needed to get your brand into the target market.

Our goal is to focus our years of corporate experience and skills on guiding you and your brand through the creative processes and the strategic choices that must be made for an emerging brand’s success.

We incorporate our relationships with a network of sources such as suppliers, that manufacture every category of beauty product: cosmetics, skin care, fragrance, hair care, men’s grooming and also, packaging experts.

We can also provide an understanding of how to approach the retail buyers in each category and how to work with them once a retail account is opened.